Disney opening shops in JCPenney stores starting Oct. 4

Starting Oct. 4, Disney will open Disney Shop's inside 565 JCPenney stores.

Disney publicity photo

Each shop ranges in size from 800 to 1,100 square feet with selections of Disney-themed plush toys, dolls, figurine sets, sleepwear, role-play and fashion apparel for kids sizes 2-10, according to a Disney press release.

"Disney is such a fun, imaginative brand with inspiring products that appeal to the young and the young at heart," said Betsy Schumacher, senior vice president and general merchandise manager for children's at JCPenney.

"The Disney Shops at JCPenney is a great example of how Disney Consumer Products is tapping new opportunities to meet the purchase behaviors and patterns of consumers," said Paul Gainer, executive vice president, Disney Retail.

The Disney Shop launched online online at jcp.com on Sept. 6.